I grabbed this from here- http://support.nature.org/site/PageServer?pagename=index_pbt
Thoughts:
Nice picture and good idea but not clear what the user is meant to do.
How it works: If youclick anywhere on the widget it will take you to a donationpage. I assume once a donation is made the widget updates showing that I am x amount closer to my goal.
What's mising:
The clear call to action: "click here to donate"
The ability to Grab the Widget from here. Perhaps that functionailty appears aftear one donates but that is lame.
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