Tuesday, November 17, 2009
Friday, October 23, 2009
Tuesday, October 20, 2009
Aftermath Widget
This is a great way of marketing this performance- the theater marketing world has not yet seen an all-in-one Learn more/buy tickets module that can travel off site.
Tuesday, October 13, 2009
Bogliasco Foundation
Thursday, October 8, 2009
Wednesday, June 10, 2009
Campaign Widget: Nature Conservancy
I grabbed this from here- http://support.nature.org/site/PageServer?pagename=index_pbt
Thoughts:
Nice picture and good idea but not clear what the user is meant to do.
How it works: If youclick anywhere on the widget it will take you to a donationpage. I assume once a donation is made the widget updates showing that I am x amount closer to my goal.
What's mising:
The clear call to action: "click here to donate"
The ability to Grab the Widget from here. Perhaps that functionailty appears aftear one donates but that is lame.
Thursday, June 4, 2009
Review: Visionaire Group/Xtreme Widgets
The Wheel & Featured Campaigns
We have talked some about featuring other campaigns, and also about a wheel. This is a widget for a tv show made by the Visionaire Group- their xtreme widgets division.,
Click on the bottom right and you will see all the widgets for A&E in a snazzy wheel. You turn the wheel using a slider. Is that the only solution for making the wheel turn?
- Would make sense to offer an org the possibility to feature its own other campaign widgets rather than the featured widgets of other orgs...
When you click "view this widget' the content in the widget changes to reflect what you have chosen.
NOTE: when you are browsing through the widgets then (and only then) there is an option to learn more about the team behnd the widgets rather than just the showcased product itself. Click on the x in the bottom center.
I think the functionality is great but the branding is a little too nocturnal.
http://thevisionairegroup.com/cleanerwidget/
Review: Spongecell Widgets
http://spongecell.com/
They have an example on the home page that shows all the features. If you refresh the page you see different examples, or you can go to the gallery http://spongecell.com/promote/website/ad_gallery
There is a tagline that says "Make participation more likely by capturing the excitement you've built."
I don't know how that idea actually manifests in the ad... sounds maybe more like jargon than reality?
Ultimately what I like is the spongecell functionality that is bolted onto these ads.
There are 4 main features- not all features are on every widget so I guess it is a la carte. :
1. Add to Calendar
Like: You can choose which kind of cal you use and opt to have it emailed to you or downloaded directly to calendar.
We only want to offer the latter as it provides a reason to collect emails.
I also like the simple "it's ok to contact me" opt in box in the ical section.
It is only in the ical section though and I wonder why that is.
Why does it offer this functionality for multiple calendar types if ical is such a universal?
2. Send to Friends
Great functionality and obviously a fab way to help get campaign info out and about- to be able to tell friends about it quickly and easily. Again I like their really simple "we won't ever use your email" message.
What you actually receive is an email to a website with more info - not to the widget. We should encourage orgs to make sure any links lead directly to a campaign related landing page!
3. Set a Reminder
Via email- again with "its ok to contact me." Does spongecell keep these emails or does the advertiser? WHo owns the relationship? Spongecell or the client???
Via sms - enter your cell # and again opt in w/ "it's ok to contact me"...
4. Add to Facebook:
Bit of a misnomer. The link takes you to the client's facebook page and you can become a fan. It's not an app or anything, nor is the ad widget added to your facebook.
General things i like"
Compactness of bolt on. And it's neutral enough and functional enough to blend.
The way the menus appear from the buttons.
The i(nfo) buttons, but I do NOT like when the info is redundant as on the facebook page. The i button says the same info as is blatantly written on the center of the page.
I like how the bolt-on buttons' colors are customizable.
Review: Twitter widget
This is a twitter widget. I like that I had the choice to grab it in three sizes- and three template types:
http://twitter.com/widgets/
That is not really useful for us as we are offering only one interface but with customizable colors.
I Like:
The rounded edges
Obviousness of the tool?
I am at a loss. These are all so simple there is not much to say.
Review: A sprout builder powered by gigya
This widget is made in Sprout builder and viralization is powered by Gigya. I grabbed it from here: http://www.ryanblais.com/www.RyanBlais.com/Airblais.com.html
I LIKE:
The buttons on bottom- very clear.
Video functionality is simple and ovious.
About page is short legible to the point.
I HATE:
How music comes on full blast on the slideshow page. Def a no no.
On info page: Font size is huge and colors look lame- very amateurish and don't match deisgn of widget in other areas.
Thursday, May 21, 2009
WEird things happened.
http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=470224030
Causecast- I went to the causecast site again and grabbed the code- still didn't work.
Check out the blidget- the "Get Widget" button is detached and to the right of the widget.
The "Keep a Child Alive" widget did not tansfer to myspace- there was no code for it.
There was no way to grab Beth's sprout widget.
Firstgiving and Network for Good transferred without a hitch.
Wednesday, May 20, 2009
Making my own widget on widgetbox.com
Why? I was curious to see what happened on widgetbox.com when I made a widget. And the result was that I created the widget and the site translated it so that I could choose to post it anywhere and either an installation window would pop up or new code would be generated.
I used their tool to create the widget so that may be why it was able to translate the widget so that it could be installed onto a variety of platforms. I didnt really CREATE a widget, I customized a blidget made by widgetbox using my own rss feed.
I am stll not sure what hapens when you enter code from scratch- as in create your own widget. Does Widgetbox magically translate that too?
Tuesday, May 5, 2009
Video Widgets
Also in the side bar is a youtube widget that I found and added from yourminis.com - random slow site. But that may be my random slow computer god bless it's failing monitor.
Check out Vod Pod on Call2action's website. Still no player capability in widget itself.
Also check out Kaltura- they have just partnered with see3 the foremost respected company (from what I can see) dealing with Nonprofit video. Kaltura is the first open source video platform.You can follow @michaelhoffman from see3 on twitter and I think @kaltura and @see3.
Build your own widget WYSIWYG style
Fascinating little tool. Somehow my 30 day trial ran out... even though I started my sprout a decade ago and just reactivated about a week or two ago. That's ok.
Anyway. It was cool but it overloaded my little old computer.
What is it?
"Sprout Builder is a web-hosted, visual authoring solution that allows creative professionals to quickly and easily create branded, rich-media content and widgets. "
Someone on the team needs to play with it. They have a subscription model.
Oh interesting I found an old test of Beth Kanter's and it has both sprout and gigya built in. I will try to post it to the sidebar. Check out the post it is pretty interesting- as is the norm for her. I find her blog to be an endless supply of information around nptech.
And Other Widget Builders:
Gigya- "
Gigya provides widget developers with free tools to help distribute and track their widgets. Our technology is the developer’s choice, used by more than 1,000 widget developers.
"We also offer companies using our Wildfire sharing technology the opportunity to generate additional revenue by choosing to take part in our widget advertising and distribution network."
I have a whitepaper from themKickapps
PS Godaddy.com and kickapps join forces.
Microsoft Popfly: Mostly game type widgets
Widget Gallery:
Widgetbox- Gallery of widgets searchable and tagged.
Zembly - described onthe Sun Microsystems blog 'Zembly is an application developing environment that is best described (by zembly developers) as "kind of like a wiki, but for applications," because it includes the power of the crowd. "
Causecast widget
Anyway. The widget.
Waaaaaay down on the home page it says get a badge. And badges are buttons. But there is also a widget. Hooray!
Fast forward 30 minutes:
The widget shows up as a long column of BLANK.
I'll leave it so you can see the column of nothing. But here is the link so I can lok at it with the team and try again if they are into it. http://www.savethechildren.causecast.org/widget?badge
Firstgiving review
I couldn't figure out how to get a widget from an event. But there is a whole event setup like all Boston Marathon runners running for Oxfam know where to go on the site to all create the same Oxfam/Marathon branded page and then from that page I imagine it is the same process as below. I think the orgs are responsible for that.
How it works.
You design a page. You pick your charity and explain stuff. You get to add flickr and youtube and jpg and it's easy. Here's mine. http://www.firstgiving.com/mahachehlaoui
Once you make the page you can:
Email peeps. According to the site "It's the most important part of your fundraising." You can enter many manually or add from address book and you can customize your message.
Post in Facebook. My page is an embarrassment I won't.
Pro's
The badge is easy to create.
Metrics 101- you can see who gave: Log-in to your account to see a full list of everyone who's made a contribution to your page (including anonymous donors), and their personal messages for you
So cool that you can have team pages. Can you have team widgets? I would want two thermometers one on how the team is doing and one on how my own personal fundraising for the team is going. Ie team goal and my goal.
Cons
But if you change your mind on charities I think you have to start over. That's kind of annoying.
The widget doesn't support the Youtube or the Flickr. Pourquoi Firstgiving?
The charity's name doesn't show up in the widget you have to click to see it. Lame. I guess I coulda made it my title but still. Downer.
PS this site calls the widget a widget and not a badge. Solid, FirstGiving- seriously, way to go. But they do use the term badge, and with it they mean button. What's up online charity world? Why couldn't you just use the same words as everyone else? Badges? Et, tu Blogger. "Add a GADGET?"
Network for Good Charity Badge
Anyway Network for Good is a very easy badget to make. You choose a jpg, and a video to link to- it does not play in the badge though I don't think. Then you choose your charity and since they are linked in to guidestar it is a very easy process.
Simple to add.
As a user of the widget, the link to view the video was hard toclick on.
When you lick to donate you are brought to the MJ Fox Foundation Page within N4G.
I don't know if there are any donations where you actually enter your info INTO the widget and don't get brought to an external page.... My guess is that most people would prolly still feel safe being brought to a verisign type page... I don't know. What do you think?
Testing Widgets: Giveback
The first widget I added is:
Giveback's Take Action Widget
"You inspire people to make a difference, we'll show them what to do."
The Take Action Widget allows you to turn your web content into a powerful force for positive change. Just add this widget to your website or blog and instantly viewers will see opportunities they have to take action on the issues you care most about."
When grabbing the widget from their site you are given the option to put in key words for the widget to scan your page for. First I didn't put any in, and the widget just had random cause s in tehre- one in spanish and one about saving the animals.
Now I have put in one for water and am going to paste the blog post from the C2A blog re charity: water in this posting and see if it affects the widget.
"As the benefactor of this year’s Twestival, charity: water received over $250,000 from events held in over 125 cities. Just two months later, founder Scott Harrison and his team have already started digging wells in Northern Ethiopia. And they are letting the people who partied and gave know all about it. This is something donors love, that many organizations do relatively little of- the post-party follow up!
Progress on the project was parceled out in four simple videos. Although they are named Day 1, Day 2, Day 3 and Day 4, the content is so much more than a feelgood journal."
Now I will copy and paste some content here that matches the terms I put in when I